Guides ยท Business
Sales Qualification Basics
Qualify sales opportunities consistently
This guide covers sales qualification: apply a framework like BANT or MEDDIC tailored to your context, ask targeted questions, document answers, and disqualify quickly when fit is low.
- sales qualification
- bant
- meddic
- fit
- pipeline
Pick a framework
Choose a lightweight set of criteria (budget, authority, need, timeline, etc.).
Ask targeted questions
Validate pain, stakeholders, urgency, and decision process.
Document and score
Record answers in CRM; score opportunities to prioritize effort.
Disqualify early
Move on quickly when fit is poor to protect time and focus.