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Sales Pipeline Hygiene Basics

Keep a clean sales pipeline

This guide explains sales pipeline hygiene: define stage criteria, enforce close dates, purge stale deals, log next steps and contacts, and review pipeline health regularly.

Define stages

Set clear entry/exit criteria for each stage.

Close or update stale deals

Regularly close lost or push timelines for inactive deals.

Log next steps

Record contacts, next actions, and dates for every opportunity.

Review health

Check stage aging, win rates, and coverage vs. targets.

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