Guides ยท Business
Product Analytics Basics
Set up simple product analytics
This guide explains choosing a few key events, ensuring clean event naming and properties, setting guardrails for PII, and building a dashboard that answers core product questions.
- product analytics
- events
- metrics
- instrumentation
- pii
Define key events
Instrument sign-up, activation, core action, and retention events with clear names.
Set properties and hygiene
Use consistent property names, avoid PII where not needed, and version schemas.
Create a simple dashboard
Track activation, retention, funnels, and top segments; share with owners.
Review data quality
Spot-check events after releases and fix broken instrumentation quickly.