Guides ยท Business
Partner Marketing Basics
Market with partners effectively
Partner marketing coordinates co-branded content, webinars/events, shared landing pages, and lead sharing agreements, with approval workflows and metrics aligned for both parties.
- partner marketing
- co-branding
- webinars
- lead sharing
- approvals
Plan
Define goals, audiences, and campaign types with the partner.
Approve and Build
Agree on branding, assets, landing pages, and lead handling.
Measure
Track leads, attendance, and pipeline; adjust after retros.