Guides ยท Business
Customer Churn Analysis Basics
Analyze and reduce churn
This guide outlines churn analysis: define churn events, calculate rates, segment by cohort or behavior, identify drivers, and propose experiments to improve retention.
- churn
- retention
- cohorts
- segments
- analysis
Define churn event
Specify what counts as churn (cancellation, inactivity threshold).
Calculate and segment
Compute churn rate; segment by signup cohort, plan, or usage patterns.
Find drivers
Look for patterns in product usage, support contacts, or NPS before churn.
Test interventions
Design experiments (onboarding, messaging) and measure retention impact.