Guides ยท Business
Competitive Positioning Basics
Stand apart in your market
Competitive positioning articulates target segments, their problem, your unique promise and proof, contrasting against alternatives in concise messaging that sales and marketing can use consistently.
- positioning
- differentiation
- messaging
- segments
- value
Define Segment
Pick your target customer and their critical problem.
Craft Promise
State your unique value and key proof points.
Contrast
Name alternatives; show why you are the better fit.