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Interviewing Users Basics

Run better user interviews

Interviewing users well means defining goals, using open non-leading questions, letting users show real tasks, and recording verbatim quotes to inform decisions without bias.

Prepare

Write goals and a short script of open questions tied to tasks.

Run

Listen more than you talk; avoid leading; observe real behaviors.

Synthesize

Capture verbatim quotes, patterns, and contradictions; share with stakeholders.

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