Guides ยท Business
Customer Reference Program Basics
Mobilize happy customers
Building a reference program means selecting satisfied customers, securing permissions, defining participation (quotes, case studies, calls), coordinating with legal/privacy, and offering recognition or value in return.
- customer references
- case studies
- quotes
- advocates
- program
Select and Ask
Identify happy customers; request specific participation.
Protect
Get approvals; align on privacy, brand, and review cycles.
Recognize
Offer appreciation, access, or co-marketing value.