Guides ยท Business
Crisis Communication Plan Basics
Communicate clearly in crises
Crisis communication planning defines spokespersons, approval flows, holding statements, channels, and monitoring so organizations respond fast and accurately during public issues.
- crisis communication
- spokesperson
- holding statement
- approval
- channels
Assign Roles
Name spokespersons and approvers; set a comms lead.
Prepare Messages
Draft holding statements and FAQs; align with legal/PR.
Activate
Monitor triggers; approve quickly; update regularly across channels.