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Analytics Tracking Plan Basics

Plan events before instrumenting

Tracking plans define which events to log, properties, schemas, owners, success metrics, and where they fire, reducing noise and rework while aligning teams on data collection.

Define Events

List events with purpose, properties, and owners.

Set Standards

Schemas, naming, data types, and validation rules.

Roll Out

Review with stakeholders; test in lower envs; document in catalog.

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